The Vicissitudes of Taste: The Market for Pop

Titia Hulst

Abstract


The emergence of American Pop art as a major avant-garde movement had a significant impact on the market for contemporary art and, with it, the perception of America's newly achieved cultural superiority. A detailed examination of sales records of avant-garde galleries in New York reveals Pop's appeal  to collectors (especially businessmen), despite significant critical disdain, and links the formal qualities and subjects of Pop art to widely-held assumptions about modes of viewing and social class.

Keywords


Pop art, Collectors, Taste, Bourdieu, Wolfflin

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References


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DOI: http://dx.doi.org/10.23690/jams.v1i2.10

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