The Vicissitudes of Taste: The Market for Pop


  • Titia Hulst



Pop art, Collectors, Taste, Bourdieu, Wolfflin


The emergence of American Pop art as a major avant-garde movement had a significant impact on the market for contemporary art and, with it, the perception of America's newly achieved cultural superiority. A detailed examination of sales records of avant-garde galleries in New York reveals Pop's appeal  to collectors (especially businessmen), despite significant critical disdain, and links the formal qualities and subjects of Pop art to widely-held assumptions about modes of viewing and social class.

Author Biography

Titia Hulst

Titia Hulst is the editor of A History of the Western Art Market, A Sourcebook of Writings on Artists, Dealers, and Markets (September 2017). She is currently working on her book on the art dealer Leo Castelli, to be published by the University of California Press in 2018, from which her article "Taste" has been excerpted. Dr. Hulst teaches art history at SUNY Purchase College.


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How to Cite

Hulst, T. (2017). The Vicissitudes of Taste: The Market for Pop. Journal for Art Market Studies, 1(2).